Wine Tables and Serving Furniture: Adding a High-Ticket Item to Your Range

Most kitchen accessories sell at a modest price. A solid-wood wine table or a large serving piece raises the average ticket and gives the store a statement item that customers remember.

1. What belongs in this group
A wine table is a small solid-wood table for bottles and glasses, made for the living room, terrace or garden. Large serving boards and platters belong here too: pieces for hosting rather than daily cutting.

2. Who buys

• Wine lovers and people who like to host
• Customers furnishing a terrace, garden or holiday home
• Gift buyers for milestone birthdays, weddings and retirements
• Restaurants, wine bars and hotels for their terraces and lounges

3. One piece is enough to start
You do not need a full range. One wine table on display and one in stock is often enough. Other models can be ordered from a catalogue or your supplier’s photos.

4. Display it as a scene
Set the table with two glasses, a bottle and a small serving board with cheese. Place it near glassware or wine accessories, with good light on the wood.

5. Explain the price
Talk about the solid wood, how the piece is made, how long it lasts and how little care it needs. Customers accept a higher price once they see what they are paying for.

6. Complete the set
A customer buying a wine table is ready for glasses, a decanter, serving boards and cheese knives. Have them nearby.

7. Promote it as a gift
Offer gift wrapping and a card. Feature wine tables before summer and before Christmas.

Doshka Monte makes solid-wood wine tables and serving boards for retail and HoReCa. Ask us for wholesale terms.