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Oak, Ash or Plastic? How to Help Your Customer ...

When a customer is deciding between board materials, they’re oftennot confused because they lack taste — it’s because no one has clearlyexplained the difference. Your job isn’t to push the...

How to convince a client to choose an end-faced...

 When a client hesitates between a regular flat board and an end-faced oak board, most often it is not a question of price, but of understanding - he simply does...